Paid Ads agent

Your AI paid ads agent.

Autonomous campaign management across Google Ads (Search, Display, Shopping, Performance Max), Meta (Facebook + Instagram), and LinkedIn. Creative, bidding, audience iteration, and cross-channel ROAS reporting — handled in the background.

Cross-channel ROAS dashboard · 7-day creative refresh cadence · server-side conversion tracking for full-fidelity attribution

Capabilities

What it actually does.

Cross-channel campaign management — Google, Meta, LinkedIn from one agent

Fresh ad creative produced and tested every week — built to your brand kit, rotated to fight fatigue

Quality Score and Relevance Score monitored continuously — underperformers iterated automatically

Server-side conversion tracking on Meta and LinkedIn — full-fidelity attribution despite iOS-14+ signal loss

Budget pacing alerts + anomaly detection

Cross-channel ROAS dashboard with attribution + creative-level performance

Mechanism

Two ways to run this function.

The difference isn't effort. It's whether the sequence holds when nobody is watching.

Conventional / human-sequenced
  • Agency runs campaigns + sends a monthly PDF report
  • Creative refresh once per quarter
  • Server-side conversion tracking not installed; iOS-14 attribution loss tolerated
  • Decisions made in monthly client review meetings
Agentic / self-annealing
  • Continuous optimisation — bid adjustments + creative rotation weekly
  • Fresh creatives produced + tested every 7 days
  • Server-side conversion tracking — full-fidelity ROAS
  • Anomaly alerts within hours, not weeks
Included from

Accelerate, from $4,500 a month.

149Directives
269Execution scripts
1Handoff to launch
0Long-term contracts
Answers

Questions you'll probably ask.

Will the agent change my budget without approval?

No. All budget changes — bid caps, daily spend, campaign launches — require your explicit approval. The agent surfaces recommendations with projected ROAS impact; you sign off. Read-only autonomy by default; spend autonomy is opt-in.

How does this compare to Performance Max or Advantage+ that's already AI-driven?

PMax and Advantage+ are channel-internal optimisations — they decide where to show your ad inside Google or Meta. Our agent operates above that — picking the right channel mix, refreshing creatives across all platforms in your brand voice, and feeding cross-channel attribution back into every channel's targeting model.

Do I need an existing creative team?

No. The agent produces the ad creative itself — banners, lifestyle imagery, and video — all built to your brand kit. We can also adapt your existing creative library if you have one.

What if I run a vertical with creative restrictions (legal, financial, health)?

The compliance gate catches restricted-vertical issues before publishing — flagged claims, missing disclaimers, prohibited imagery. You stay compliant; the agent handles the workflow.

Can I use this on top of my existing agency?

Yes. Many clients run the agent for one channel (often Meta) while keeping their incumbent agency on Google. Hybrid is the most common starting point.

The rest of the stack

They share the same memory.

Start with the audit.

Thirty minutes on a call, and you leave with the priority fix list whether or not we work together.

Deploy your paid ads agent